Robber fly - Nature photographer Thomas Shahan specializes in amazing portraits of tiny insects. It isn't easy. Shahan says that this Robber Fly (Holcocephala fusca), for instance, is "skittish" and doesn't like its picture taken.

Eye-popping bug photos

Nature by Numbers (Video)

"A Summary" – Apr 2, 2011 (Kryon channeled by Lee Carroll) (Subjects: Religion, Shift of Human Consciousness, 2012, Intelligent/Benevolent Design, EU, South America, 5 Currencies, Water Cycle (Heat up, Mini Ice Ace, Oceans, Fish, Earthquakes ..), Middle East, Internet, Israel, Dictators, Palestine, US, Japan (Quake/Tsunami Disasters , People, Society ...), Nuclear Power Revealed, Hydro Power, Geothermal Power, Moon, Financial Institutes (Recession, Realign integrity values ..) , China, North Korea, Global Unity,..... etc.) -
"The Quantum Factor" – Apr 10, 2011 (Kryon channeled by Lee Carroll) (Subjects: Galaxies, Universe, Intelligent design, Benevolent design, Aliens, Nikola Tesla (Quantum energy), Inter-Planetary Travel, DNA, Genes, Stem Cells, Cells, Rejuvenation, Shift of Human Consciousness, Spontaneous Remission, Religion, Dictators, Africa, China, Nuclear Power, Sustainable Development, Animals, Global Unity.. etc.) - (Text Version)

“ … Here is another one. A change in what Human nature will allow for government. "Careful, Kryon, don't talk about politics. You'll get in trouble." I won't get in trouble. I'm going to tell you to watch for leadership that cares about you. "You mean politics is going to change?" It already has. It's beginning. Watch for it. You're going to see a total phase-out of old energy dictatorships eventually. The potential is that you're going to see that before 2013.

They're going to fall over, you know, because the energy of the population will not sustain an old energy leader ..."

(Live Kryon Channelings was given 7 times within the United Nations building.)

"Update on Current Events" – Jul 23, 2011 (Kryon channelled by Lee Carroll) - (Subjects: The Humanization of God, Gaia, Shift of Human Consciousness, 2012, Benevolent Design, Financial Institutes (Recession, System to Change ...), Water Cycle (Heat up, Mini Ice Ace, Oceans, Fish, Earthquakes ..), Nuclear Power Revealed, Geothermal Power, Hydro Power, Drinking Water from Seawater, No need for Oil as Much, Middle East in Peace, Persia/Iran Uprising, Muhammad, Israel, DNA, Two Dictators to fall soon, Africa, China, (Old) Souls, Species to go, Whales to Humans, Global Unity,..... etc.)

"Recalibration of Free Choice"– Mar 3, 2012 (Kryon Channelling by Lee Caroll) - (Subjects: (Old) Souls, Midpoint on 21-12-2012, Shift of Human Consciousness, Black & White vs. Color, 1 - Spirituality (Religions) shifting, Loose a Pope “soon”, 2 - Humans will change react to drama, 3 - Civilizations/Population on Earth, 4 - Alternate energy sources (Geothermal, Tidal (Paddle wheels), Wind), 5 – Financials Institutes/concepts will change (Integrity – Ethical) , 6 - News/Media/TV to change, 7 – Big Pharmaceutical company will collapse “soon”, (Keep people sick), (Integrity – Ethical) 8 – Wars will be over on Earth, Global Unity, … etc.) - (Text version)

“… 4 - Energy (again)

The natural resources of the planet are finite and will not support the continuation of what you've been doing. We've been saying this for a decade. Watch for increased science and increased funding for alternate ways of creating electricity (finally). Watch for the very companies who have the most to lose being the ones who fund it. It is the beginning of a full realization that a change of thinking is at hand. You can take things from Gaia that are energy, instead of physical resources. We speak yet again about geothermal, about tidal, about wind. Again, we plead with you not to over-engineer this. For one of the things that Human Beings do in a technological age is to over-engineer simple things. Look at nuclear - the most over-engineered and expensive steam engine in existence!

Your current ideas of capturing energy from tidal and wave motion don't have to be technical marvels. Think paddle wheel on a pier with waves, which will create energy in both directions [waves coming and going] tied to a generator that can power dozens of neighborhoods, not full cities. Think simple and decentralize the idea of utilities. The same goes for wind and geothermal. Think of utilities for groups of homes in a cluster. You won't have a grid failure if there is no grid. This is the way of the future, and you'll be more inclined to have it sooner than later if you do this, and it won't cost as much….”

"Fast-Tracking" - Feb 8, 2014 (Kryon Channelling by Lee Carroll) - (Reference to Fukushima / H-bomb nuclear pollution and a warning about nuclear > 20 Min)

Obama unveils landmark regulations to combat climate change

Obama unveils landmark regulations to combat climate change
In a bid to combat climate change, US President Barack Obama announced the Clean Power Plan on Monday, marking the first time power plants have been targeted by mandatory regulations on carbon dioxide emissions in the US.
Google: Earthday 2013

Thursday, May 19, 2011

Puma puts a price on its environmental footprint

Deutsche Welle, May 19, 2011

Puma sees environmental
accounting as an investment
Sportswear maker Puma has published details of the environmental cost of its business activities. It's part of a larger project to reduce the company's impact on the environment and manage future risk.

While it might seem difficult to put a price tag on an old-growth forest or a wetland area, German sportswear maker Puma has come close, calculating the environmental cost of its business, including its entire supply chain.

With the help of consultancy firm PriceWaterhouseCoopers and research group Trucost, the world's third-largest sportswear manufacturing company determined that in 2010, the combined cost of the carbon it emitted and water it used was 94.4 million euros ($134.3 million).

The analysis, which looked at Puma's entire supply chain in detail, covered everything from the CO2 emissions from the cows that provide the leather for its shoes to the water needed to grow the cotton used in its shirts and shorts.

"We wanted to look at where our biggest effects on the environment are," Kerstin Neuber, Puma deputy spokesperson, told Deutsche Welle. "We've recognized that our current business model is not sustainable in the long run because we'll eventually run up against a shortage of resources."

The analysis looks at the whole
supply chain - from cows to cotton
The lion's share of Puma's environmental costs originates with its suppliers, many of whom are based in Asia. The company hopes that by looking at environmental impacts in detail, it can work with those suppliers – along with other companies who use them - and make sure outsourced processes are subject to the same kinds of environmental standards that its own production is.

Costs and benefits

A subsequent section of Puma's impact report due this fall will go beyond carbon and water to include additional factors such as acid rain, smog and land use. In 2012, the company plans to release a further report on the social impacts of its business, including wage levels, working conditions and living standards.

A final section will focus on the other side of the equation, looking at job creation, wages and tax contributions. The benefits will then be offset against the environmental and social costs of the first two sections to create the complete environmental profit-and-loss statement.

"It is a kind of risk management that we can use for our future procurement strategy while also reducing our impact on the environment," Puma spokesperson Neuber said. The company, whose headquarters are in Bavaria, aims to reduce its energy and water use, carbon emissions and waste by 25 percent by 2015.

The Puma initiative has attracted interest from several major corporations. German companies like Daimler, Siemens and BASF as well as US-based Coca-Cola and Dow Chemical have all been watching closely, Puma said.

Smart business

According to Richard Mattison, CEO of Trucost, the UK-based environmental research firm that helped Puma determine its environmental impact, more companies these days are examining what is called "integrated reporting," which incorporate the positive and negative environmental and social effects into their financial statements.

Most of Puma's environmental
costs originate in Asia, where
it has based production
They are doing so, he said, simply out of a sense of altruism. Puma's systematic approach to examining all the risks across the supply chain will help them make better business decisions in the future, he added.

"It will help them adapt to how the world will look in 2020 or 2030," Mattison told Deutsche Welle. "In a world of increasing demand and decreasing availability of natural resources, it's a very wise thing to do."

Such analysis can help companies avoid the rising cost of raw materials in the future, or to re-engineer their facilities, products or supply chains to be more environmentally friendly.

"By understanding the relationship between nature and commerce, business can understand how to reduce their risk," he said.

In addition, Puma can benefit from its profit-and-loss statement when it comes to future regulation. As resources become scarcer, it many observers believe it is likely that companies will be required to report in a detailed fashion the environmental impact on their business.

"We'll be one step ahead of companies that have to start from scratch," Neuber said.

First step

Environmentalists have welcomed the new approach, saying it is an important first step in the corporate world's rethinking how it uses natural resources, which were once considered to be there for the taking.

"If Puma, for example, sees that its water-intensive cotton farming operation in India is in a dry region, it needs to change its practices or move or look for a substitute product," Roland Gramling of WWF-Germany told Deutsche Welle.

Puma chief Zeitz says sustainability
is essential to his company's future
He said economists started giving nature and natural resources a monetary value at the end of the 1990s. While there had always been a concrete value placed on raw materials such as gold, no one had really taken into consideration the value of a wetland located next to an Indian textile factory using large amounts of water.

"But now we have to," Gramling said.

Several other firms in Germany are looking at the issue of sustainability and their future business viability. Supermarket chain Edeka has announced it wants to ensure that all its fish products come from sustainable fisheries. The company's fear is that if they do not, overfishing could make it difficult to meet customer demand further down the road.

Some, however, have accused Puma of hypocrisy, pointing to the company's sponsorship of the Formula 1 and MotoGP racing series – hardly the greenest of sports.

But Puma's Neuber said the company was thinking in bigger terms – looking at the whole transportation chain and not about "ten cars driving around in circles."

"This report details how we damage the environment," she said. "We have tried to create as much transparency as we can."

Author: Kyle James
Editor: Sam Edmonds

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