guardian.co.uk,
Louise Osborne in Berlin, Sunday 13 November 2011
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Along with the leftovers, you may soon be able to add your old trainers to the compost heap. Photograph: Kathy De Witt/Alamy |
Your
flowers love it, it's environmentally friendly and saves on rubbish collection.
And soon you will be able to add your worn-out trainers and T-shirts to the
carrot peels, potato skins and eggshells on the compost heap at the end of your
garden, if German sportswear manufacturer Puma gets its way.
"We
are confident that in the near future we will be able to bring the first shoes,
T-shirts and bags, that are either compostable or recyclable, to the
market," Puma boss Franz Koch told the German business magazine
Wirtschaftswoche.
He
explained that the company was working with partners on developing products on
the principle of the "cradle-to-cradle" design. "It follows two
circuits, the technical and the biological: I can use old shoes to make new
ones or something completely different, such as car tyres," said Koch, who
has led the sports clothing company since July.
"In
the biological cycle, I can make shoes and shirts that are compostable so I can
shred them and bury them in the back garden. We are working on products that
meet these two criteria."
Last year
the sportswear company revealed its five-year sustainability strategy with the
unveiling of its Clever Little Bag, a reusable bag produced to replace
shoeboxes and made from 65% less paper as well as having a reduced water,
energy and diesel consumption.
The
developments come at a time when there has been a trend towards the creation of
green fashion in the form of ecological and sustainable clothing.
German
fashion designer and microbiologist Anke Domaske has produced organic
chemical-free clothing using milk to create the first manmade,
industrial-strength fibre at the Hanover-based company Qmilch.
And earlier
this year, Harry Potter actor Emma Watson teamed up with Italian designer
Alberta Ferretti to launch a collection made entirely from environmentallyfriendly materials.
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