Heineken to invest in green initiatives

RNW, 10 November 2011

Dutch beer giant Heineken is making efforts to become a greener brand. According to the financial daily Financieel Dagblad, the brewery is considering involvement in the construction of a wind farm in the central Dutch province of Flevoland.

Heineken also has plans to re-design its Zoeterwoude brewery to run partly on energy generated from its own windmills.

“Investments like these fit into our plans for using renewable energy as an alternative to our current power consumption,” a spokesperson told the newspaper.

Negotiations between Heineken and wind farm project leaders are still in the exploratory phase.