Procter & Gamble steps up marketing, education efforts on environmental efforts
FinanceYahoo, Dan Sewell, AP Business Writer, On Monday March 15, 2010, 9:19 am
CINCINNATI (AP) -- The world's largest consumer products company is stepping up marketing of its environmental efforts and conservation education.
Procter & Gamble Co. said Monday it will launch a major multimedia "Future Friendly" campaign late this month. Beside TV and online ads, there will be new labeling for products in stores meant to save water, energy and waste.
The maker of Tide detergent, Pampers diapers and Gillette shavers has been introducing environment-minded products such as Tide Cold Water, which P&G says also helps consumers reduce the cost of running their washers by not having to heat up the water.
The Cincinnati-based company pledges to reach 50 million U.S. households with conservation information. P&G last year increased its overall sustainability goals.
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