PepsiCo Puts Recycling Center Stage at Live Earth New York Concert

Official Concert Sponsor to Raise Awareness by Facilitating Recycling Efforts at Giants Stadium Event on Saturday

Yahoo Finance, Thursday July 5, 10:44 am ET

PURCHASE, N.Y., July 5 /PRNewswire-FirstCall/ -- PepsiCo will shine a spotlight on recycling at the Live Earth New York concert this Saturday at Giants Stadium. The company will make it easy for people to recycle their bottles and cans while offering information about how they can make recycling a part of their everyday lives.

PepsiCo's Live Earth New York concert presence includes:

-- Tents made from recycled Pepsi billboards will accept bottles and cans from concertgoers, who in turn will receive wristbands, messenger bags and wallets made from recycled materials.

-- A commemorative Live Earth Pepsi can designed by musical artist and producer Pharrell Williams will be distributed on-site. There are currently 500 million Pepsi Live Earth cans available in stores across the country.

-- Pepsi will provide more than 800 Live Earth volunteers with T-shirts promoting recycling.

-- Outside the stadium, the Pepsi Sculpture Garden will feature 10' X 10' figures made from cans, bottles and other recycled materials.

-- Frito-Lay's SunChips brand will provide concertgoers with free "Live Brightly" T-shirts, which are also available for purchase via www.sunchips.com. The Alliance for Climate Protection, the movement behind Live Earth, will receive 100% of the proceeds from the online sale.

"We support Live Earth because they share our commitment to raise awareness and offer solutions for an eco-friendlier society," said Dawn Hudson, president and CEO, Pepsi-Cola North America. "We'll take this opportunity to educate everyone who attends the concert on the importance of recycling. We're making great strides in eco-friendlier packaging, energy and water conservation and waste reduction. It's all part of PepsiCo's commitment to Performance with Purpose -- to do better by doing better."

PepsiCo has been a leader in packaging reduction and worldwide recycling efforts. While actively looking for opportunities to reduce the impact of its packaging on the environment by using less material and using more recyclable materials, PepsiCo is also making it easier and more fun to recycle with the help of organizations like Keep America Beautiful and the National Recycling Coalition.

Soft drink bottles and cans are the most recycled packages in America. Since 1990, more than 150 billion Pepsi containers have been recycled. According to the Aluminum Association, Can Manufacturers Institute and Institute of Scrap Recycling Industries, recycling 40 aluminum beverage cans has the energy-saving equivalent of one gallon of gasoline. In 2006, Americans recycled enough aluminum cans to conserve the energy equivalent of over 15 million barrels of oil.