Converging on Water: An Innovative Conservation Partnership

The Coca-Cola Company and WWF are combining our international strengths and resources to help conserve and protect fresh water throughout the world.

Converging on Water

Water is vital to both WWF and The Coca-Cola Company.

Beverages are The Coca-Cola Company's business, and water is the main ingredient in every product we make. Safe water also is vital to the sustainability of the communities we serve.

WWF's mission is the conservation of nature and the protection of natural resources for people and wildlife. Protecting freshwater ecosystems is a top priority in WWF's work.

Now, through a partnership announced on June 5, 2007, we are combining our international strengths and resources to help conserve freshwater throughout the world.

Here is what we will do together:

* Measurably conserve seven of the world's most critical freshwater ecoregions: China's Yangtze, Southeast Asia's Mekong, the Rio Grande/Rio Bravo of the Southwestern United States; the rivers and streams of the Southeastern United States; the rivers of the Mesoamerican Carribean Reef; the East Africa basin of Lake Malawi; and the Danube.

* Improve water efficiency in our global beverage operations.

* Encourage more efficient water use by our agricultural suppliers, beginning with sugar.

* Work together on climate protection by reducing carbon emissions in our global beverage operations.

* Inspire a global movement by uniting industries, conservation organizations and others in the conservation and protection of freshwater resources around the world.

A Corporate Pledge

On June 5, 2007, The Coca-Cola Company announced a new commitment to replace the water it uses in its beverages and their production. We will:

* Reduce the amount of water we use to make our beverages.

* Recycle the water used in production processes such as rinsing, cleaning, heating and cooling.

* Replenish water by expanding support of initiatives that protect, conserve and improve access to water in communities around the world.

Learn more about our pledge »