By Marcy Nicholson
NEW YORK (Reuters) - The company that produces Lipton tea, one of the world's biggest black tea buyers, aims to obtain all its tea from plantations deemed sustainable, a U.S.-based watchdog group said on Friday.
Announcing its first such agreement with a tea company, the Rainforest Alliance said Unilever, which owns such well-known brands as Lipton and PG Tips, will begin selling Rainforest Alliance certified tea.
"This decision will transform the tea industry which has been suffering for many years from oversupply and underperformance," Unilever Chief Executive Patrick Cescau said in a release.
Rainforest Alliance certification requires three levels of sustainability - worker welfare, farm management and environmental protection. The first certified tea will come from Kericho, Kenya, an estate expected to be certified within weeks, to be sold in European restaurants and to caterers in August.
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